The challenge
With rising acquisition costs and growing pressure on fundraising budgets, Breast Cancer Trials needed a cost-effective way to recover lost regular giving income by re-engaging supporters who had previously lapsed.
The approach
GiveTel delivered a targeted regular giving reactivation campaign focused on meaningful impact updates, the importance of ongoing funding for trials, and positioning recommencement as a natural continuation of prior support.
The outcome
The campaign significantly exceeded key KPIs, demonstrating that reactivation can be a highly effective alternative to regular giving acquisition while also strengthening long-term supporter relationships.
“Breast Cancer Trials truly values its partnership with GiveTel. They’ve been instrumental in the ongoing development of our Regular Giving warm calling program.”
“GiveTel’s commitment to our mission is evident in their interactions with our valued supporters, who they engage with genuinely, and with care and integrity.”